Regardless of whether it’s a hot summer’s day or a chilly winter’s night, GoBerry always seems to be packed. Alex and Molly Feinstein opened the frozen yogurt joint in May of 2010, and it has since become one of Northamptonites’ favorite places to grab a refreshing treat. And in a long list of similarly formatted fro-yo vendors such as Pinkberry and Red Mango, GoBerry has established itself as unique in its commitment to using local ingredients.
“Our mentality is one of ‘if we don’t, who will?’” Molly explained.
GoBerry buys its dairy from Stonehill Farm in Ashfield and Mapeline Farm in Hadley, both of which are located within twenty miles of Northampton. “From an environmental standpoint,” Molly said, "local just makes a lot more sense.”
GoBerry buys its dairy from Stonehill Farm in Ashfield and Mapeline Farm in Hadley, both of which are located within twenty miles of Northampton. “From an environmental standpoint,” Molly said, "local just makes a lot more sense.”
