GoBerry- Northampton

 

Regardless of whether it’s a hot summer’s day or a chilly winter’s night, GoBerry always seems to be packed. Alex and Molly Feinstein opened the frozen yogurt joint in May of 2010, and it has since become one of Northamptonites’ favorite places to grab a refreshing treat. And in a long list of similarly formatted fro-yo vendors such as Pinkberry and Red Mango, GoBerry has established itself as unique in its commitment to using local ingredients.

“Our mentality is one of ‘if we don’t, who will?’” Molly explained.
            GoBerry buys its dairy from Stonehill Farm in Ashfield and Mapeline Farm in Hadley, both of which are located within twenty miles of Northampton. “From an environmental standpoint,” Molly said, "local just makes a lot more sense.”

There are challenges, though. The biggest of which is, of course, the expense. You can get milk from big commercial farms for $1/gallon. GoBerry pays $3.50. Even the compostable spoons made from potatoes are a pricy five cents apiece. “Each time we get those bills, we have to come back to our philosophy.” 

Aside from cost, seasonality remains a challenging factor. As Molly explained, “It’s hard in the winter because there just isn’t any local fruit.”

But in the summer GoBerry turns to Black River Produce in Vermont and farms in Easthampton for fresh berries. “We really try to offer seasonal flavors,” said Molly (autumn’s pumpkin spice remains one of my favorites.) 
And because the dairy is so fresh, you can even taste the difference in the yogurt from season to season. “For example the milk is sweeter in the spring,” Molly said. “It’s cool to notice this—it makes you feel like you’re more in touch with your food.”

                                               

But taste is just one of many reasons why Alex and Molly continue to buy locally.

“We have a great relationship with our milk people. We’ve been to the farm, we’ve met the cows, so we know what goes on there. At this point, it’s become a no-brainer. I love having a relationship with farmers.”

And this relationship is mutually beneficial. When making skim milk, farmers must separate out the cream. Instead of throwing it away, places like GoBerry buy the cream. “In this way, what we do is part of a bigger system," said Molly.

The Northampton community also provides an incentive. Molly explained how impressed she and Alex have been with the community’s support. 
“The values of the valley correspond with our values. It’s really inspiring. We’re always interested in community, when thinking about long term, and food plays a huge role in community.”    
        

            I tried GoBerry’s original “tart” flavor topped with blueberries, mochi, and a drizzle of honey. As always, it was creamy, fresh tasting, and not overly sweet. And just like Molly had claimed, I could really taste the quality of the ingredients. Simple, refreshing, and undeniably delicious!